Witchery, a popular Australian fashion label seems to be painfully cutting its teeth on the whole social media thing with attractive 24 year old Heidi Clarke supposedly searching for the male owner of a jacket that she supposedly felt a connection with left at a cafe.
“A Lost Jacket and a Stolen Heart” – a touching story
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Filed under: social technology | Tagged: heidi clarke, social media marketing, sydney morning herald, viral marketing, witchery, witchery marketing, youtube | 4 Comments »



